Article from Fast Company on
Six Surefire Ways to Kill a Brainstorm. A few snippets;
The six strategies below are absolute no-no's -- surefire innovation killers from Tom Kelley, general manger of Ideo Product Development.
1. Let the boss speak first.
Nothing kills a brainstorming session like a dominating CEO or the brownnosers who rush to agree with his every statement. Ideo recommends that bosses lock themselves out of idea-generation sessions all together. Send him out for doughnuts, and you'll get better results.
2. Give everybody a turn.
Kelley remembers packing 16 people into a room for one particular meeting. Each person had two minutes to speak. It was democratic. It was painful. It was pointless. It was a performance, not a brainstorm. "In a real brainstorm, the focus should never be on just one person," Kelley says.
3. Ask the experts only.
4. Go off-site.
By conducting off-site brainstorming sessions, you only reinforce the concept that great ideas only come on the beach or at high altitudes -- not in the proximity of your daily work.
5. No silly stuff.
6. Write down everything.
Luckily there are also
Seven secrets to good brainstorming
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