Gammel artikel, men god pointe; Det er bedre at designe noget som 75% af kunderne hader og 25% virkelig elsker, end noget som 100% af kunderne elsker 50%;

The first test of Renault's commitment to risk-taking design came with le Quement's Twingo, a tiny, boxy car to which he added a playful pair of frog's eyes for headlights. Focus groups, he recalls, weren't keen. "Fifty percent of consumers said they hated it, and 25% were dubious," says le Quement. "But 25% said they loved it and wanted to know where they could buy one.