Hvis du kun orker at læse én artikel om allestedsnærværende Joost (udtales "Juiced"), så kan det lisså godt være denne her fra Wired. Skrevet i den kendte høj-oktan, buzzword-drevne Wired stil, men masser af facts og baggrund, og en ikke overraskende konklusion;

Can they wrestle the broadcast beast onto the Net? Friis and Zennström are players now, big names with a fearsome track record. Even more amazing (or scary, if you're a TV insider), they have zero stake in the traditional media pillars. They don't own shows, channels, or networks. They don't have billion-dollar ad deals to protect. Steve Jobs has married Walt Disney. Jeff Bezos is dating Hollywood. Google, the ur-online software company, is building a globe-girdling web of proprietary pipes and monster servers. And along come these two Eurogeeks -- where the hell is Denmark, anyway? -- toting serial-killer technology, a multimillion-dollar checkbook, a blank slate, and a crazy dream.

Imponerende er det hvad Janus og Niklas har udrettet med Kazaa, Skype og nu Joost. Danmark styre(sic) for vildt på nettet.