Gruber
nails it (following up on the great SXSW
talk with Merlin Mann);
There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient.
Ja, den læste jeg også med fornøjelse. Der er iøvrigt rigtig meget media-consulting der laver samme manøvre om hvad der burde være almindelige kommunikationsråd.
af
Claus Dahl
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